Diabet-friendly treats – campaign ideas

Healthy recipes: Recipes for desserts and snacks made with isomalt and erythritol are available for sharing. These recipes offer both easy-to-prepare alternatives that are easy to make at home and delicious alternatives with guaranteed flavor.

Educational content: Blog articles, videos, or infographics explaining the benefits of the products, their uses, and their role in a healthy diet could be created to provide detailed information to the target audience.

Brand trust and health message: With a slogan like "Healthy desserts, balanced life," we could emphasize throughout the campaign that our products are diabetic-friendly and can improve quality of life without compromising on taste.

Communication strategy

Target group analysis: Through a detailed analysis of the lifestyle, use of digital platforms, and interests of diabetics, we could tailor our messages to the needs of this target group.

Expert opinions and success stories: The support of nutritionists or health experts and the experiences of users who have used the products will increase the credibility of the campaign.

Social media and digital content: Social media campaigns, supported by visual and video content, can help us reach a wide audience.
This strategy would allow us to emphasize the effectiveness of isomalt and erythritol as diabetic-friendly sweeteners and strengthen our brand's position in both health and taste.

1. Healthy recipes:

1. Apple Cinnamon Diabetic Muffins

Ingredients:

• 2 medium-sized apples (cut into small cubes)

• 1 cup almond flour (alternatively whole wheat flour)

• 2 eggs

• 1/2 cup yogurt (or milk)

• 1/3 cup erythritol

• 2 tablespoons of isomalt

• 1 teaspoon cinnamon

• 1 teaspoon baking powder

• 1/2 teaspoon vanillin (optional)

• A pinch of salt

Preparation:

1. Preheat the oven to 180°C. Grease muffin tins or line them with paper.

2. Whisk eggs, yogurt, erythritol, isomalt and vanillin well in a large bowl.

3. Mix almond flour, cinnamon, baking powder and salt in a separate bowl, then add the liquid mixture.

4. Fold in the apple pieces and mix carefully.

5. Pour the mixture into the muffin tins and bake for 20-25 minutes, until a toothpick comes out clean.

6. Serve after cooling.

2. Cocoa Avocado Pudding

Ingredients:

• 2 ripe avocados

• 2 tablespoons cocoa

• 1/4 cup erythritol (alternatively isomalt)

• 1 teaspoon vanilla extract

• A pinch of salt

• (Optional: 1-2 tablespoons of almond milk to improve the consistency)

Preparation:

1. Halve the avocados, remove the pit and scoop out the flesh.

2. Blend avocado, cocoa, erythritol, vanilla and salt in a blender until smooth.

3. If the consistency is too thick, add some almond milk.

4. Pour the pudding into bowls and chill in the refrigerator for at least 1 hour.

5. Garnish with fresh fruit or walnuts and serve.

3. Dark Chocolate Diabetic Cake

Ingredients:

• 1.5 cups almond flour

• 4 eggs

• 1/2 cup erythritol

• 2 tablespoons of isomalt

• 1/3 cup cocoa

• 1 teaspoon baking powder

• 1 teaspoon vanilla extract

• A pinch of salt

Preparation:

1. Preheat the oven to 175°C and grease the cake tin.

2. Beat the eggs with the erythritol until frothy, then add the vanilla extract.

3. Stir in almond flour, cocoa, baking powder and salt, then add isomalt.

4. Pour the mixture into the pan and bake for 25-30 minutes (toothpick test).

5. Let the cake cool and cut into pieces.